Key players are diversifying and fragmenting their offerings to suit the ever-changing needs of their key audience - the small business. A long tail of other accounting packages has emerged, spurred on by a huge shift in demand from desktop-based packages to cloud-based services which have largely been attributed to changing consumer expectations and regulation that has driven accounting and tax online.

 

The expansion of cloud services has opened the door to more accessible and cost-saving software packages that include more automated features meaning that individuals with little to no accounting experience could navigate them.