Over the past five years, marketing has undergone an extreme transformation.

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What do the next five years have in store?

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Will buyers continue to crave more choice and personalization? Will technologies like AI and machine learning present new ways to market? Or will forward-looking businesses reinvent marketing in ways we haven’t even thought of yet?

To get the answers, we spoke with 10 marketing experts from different industries, regions, and backgrounds. We hope you enjoy their predictions and learn something new.